ABOUT US
LAUNCH YOUR PRODUCT IN JAPAN — WE HANDLE EVERYTHING.
Yubiken is Makuake’s official evangelist and Japan’s leading crowdfunding partner. We’ve raised ¥3.3 billion+ across 1,500+ campaigns for makers worldwide.
From localization to launch, your dedicated team handles everything — you focus on the product.
No language barrier — your dedicated campaign manager adapts every detail for Japanese backers.
Your dedicated manager runs it all — page build and design, copywriting, analytics, advertising, and PR.
Your manager replies to every backer inquiry, so you never have to.
Core campaign marketing is included as standard — driving traffic and backers to your project.
HOW IT WORKS
From first contact to nationwide retail, we handle the entire journey — in your language.
1. Exclusive Agreement
We secure your Japan distribution rights and align on goals and timeline.
2. Localize & Build
We translate, design, and build your Makuake campaign end to end.
3. Launch & Promote
Ads, PR, and backer support — all run by your dedicated campaign manager.
4. Beyond Crowdfunding
We scale you into Japanese e-commerce and major retail stores nationwide.
A HISTORY OF SUCCESS
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TOTAL SUPPORT FOR ALL PROJECTS
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WHAT OUR PARTNERS AND CLIENTS SAY
Hear what our partners and clients say about working with us.
Mr. Otake, our company’s evangelist, is a pioneer in a new trader profile who supports new products expand overseas while constantly incorporating new approaches. I recommend him with confidence.
Ryotaro Nakayama
CEO of Makuake Inc,
I can’t say enough positive things about working with Boss Hide!! a trustful partner, we enjoyed working with them for their expertise, patience, and quick response. We appreciate their great job for bringing our project into the Japanese market and highly recommend.
Daniel
CEO of Lund London
I worked with Yubiken for the Makuake Crowdfunding campaign and they did an amazing job! Yubiken are a great communicator and an absolute expert for crowdfunding e-commerce in Japan. I highly recommend them.
Joost de Muinck
CEO of Everless
Thanks to Yubiken for all the professional support and help to bring my OxyTwister in to the Japanese market. I look forward to working together in the future regarding business in Japan!
Henrik Christiansen
CEO of OxyTwister
Entering the Japanese market is almost impossible without solid support from someone who understands the trends, tastes and marketing tips to capture the attention of the Japanese buyer. Yubiken made the process easy, exciting and fun. The Makuake business model is fresh and innovative and clearly the way forward in the future.
Sophie Mosko
Sabahar
CASE
FLSK Bottle. TOTAL SALES OF ¥12 MILLION (approx. $80,000)!
PRODUCT: The FLSK drinking bottle keeps your drinks hot for up to 18 hours and ice-cold for up to 24 hours. With this insulation performance, it outperforms many conventional thermo bottles, which can usually only maintain the temperature for six to nine hours.
CASE
On the third day of MAKUAKE. We’ve reached ¥33 million (approx. $220,000)!
PRODUCT: Puripot F1+
A contract with a Korean manufacturer, signed in the midst of the COVID-19 pandemic. Despite a high unit price that demanded extensive negotiation, the campaign raised ¥33 million on Makuake — leaving both the manufacturer and our client highly satisfied.
A contract with a Korean manufacturer, signed in the midst of the COVID-19 pandemic. Despite a high unit price that demanded extensive negotiation, the campaign raised ¥33 million on Makuake — leaving both the manufacturer and our client highly satisfied.
CASE
OVER $200,000 IN THE FIRST 6 DAYS ON MAKUAKE!
Product：The Imperial and The Vanguard V8 (WALDHOFF)
A German watchmaker, and a Kickstarter star. We secured an exclusive agreement online. WALDHOFF had already raised over a billion yen on Kickstarter, where it built a strong following. We worked hard to meet their high expectations in the Japanese market. The result: ¥20 million (approx. $200,000) in just the first six days.
A German watchmaker, and a Kickstarter star. We secured an exclusive agreement online. WALDHOFF had already raised over a billion yen on Kickstarter, where it built a strong following. We worked hard to meet their high expectations in the Japanese market. The result: ¥20 million (approx. $200,000) in just the first six days.
CASE
¥3 MILLION IN THE FIRST TWO HOURS. TOTAL SALES OF ¥17 MILLION (approx. $113,000)!
PRODUCT: Townew T Air X
A manufacturer from Shanghai, China, with demanding requirements. We negotiated an exclusive contract online, and with strong pre-launch audience building by our client, the campaign raised ¥3 million in the first two hours and ¥17 million in total.
A manufacturer from Shanghai, China, with demanding requirements. We negotiated an exclusive contract online, and with strong pre-launch audience building by our client, the campaign raised ¥3 million in the first two hours and ¥17 million in total.
CASE
OVER $60,000 IN THE FIRST WEEK. TOTAL SALES OF $120,000!
Product：Graphene Heat Jacket
A manufacturer from Amsterdam, Netherlands. After an online meeting, we signed an exclusive agreement. With a wide range of sizes and colors, the campaign required careful planning, which we managed hand in hand with the manufacturer — raising over $120,000 in total and selling more than 500 units.
A manufacturer from Amsterdam, Netherlands. After an online meeting, we signed an exclusive agreement. With a wide range of sizes and colors, the campaign required careful planning, which we managed hand in hand with the manufacturer — raising over $120,000 in total and selling more than 500 units.
CASE
TOTAL SALES OF OVER $600,000! NOW BEING SOLD IN FAMOUS DEPARTMENT STORES IN JAPAN.
Product：ROLLSCHLEIFER
ROLLSCHLEIFER is neither a grinding stone nor a sharpener, but an entirely new “third type of sharpener” created in Germany, a country renowned for its precision and craftsmanship. We first discovered it at “Ambiente”.
ROLLSCHLEIFER is neither a grinding stone nor a sharpener, but an entirely new “third type of sharpener” created in Germany, a country renowned for its precision and craftsmanship. We first discovered it at “Ambiente”.
CASE
AN ULTRA-THIN RECORDER. ¥14 MILLION (approx. $93,000) IN A DAY AND A HALF.
PRODUCT: Tile Rec
A Kickstarter project from a Romanian manufacturer. We negotiated and signed an exclusive contract, then raised ¥14 million on Makuake. The relationship didn’t end there — we still work with this manufacturer today.
A Kickstarter project from a Romanian manufacturer. We negotiated and signed an exclusive contract, then raised ¥14 million on Makuake. The relationship didn’t end there — we still work with this manufacturer today.
CASE
$10,000 IN 24 HOURS. TOTAL SALES OF $100,000!
Product：C-rest pillow
A manufacturer from Hong Kong, with whom we signed an exclusive agreement online. The launch took longer than expected and tested our persistence — but the extra effort paid off, funding more than $100,000 in total.
A manufacturer from Hong Kong, with whom we signed an exclusive agreement online. The launch took longer than expected and tested our persistence — but the extra effort paid off, funding more than $100,000 in total.
CASE
MORE THAN 2,000 BACKERS IN JUST 4 DAYS!
Product：One80Pouch
A manufacturer from Texas, USA. We met and signed an exclusive agreement online. The product had been a major hit on Kickstarter, so expectations were high — yet we exceeded them, gathering more than 2,000 backers on Makuake and even surpassing its Kickstarter backer count.
A manufacturer from Texas, USA. We met and signed an exclusive agreement online. The product had been a major hit on Kickstarter, so expectations were high — yet we exceeded them, gathering more than 2,000 backers on Makuake and even surpassing its Kickstarter backer count.
CASE
100 BACKERS IN THE FIRST 2 HOURS!
Product：New Min Belt
A US manufacturer whose innovative product we discovered on Kickstarter. We reached out to bring it to Japan, and an intensive pre-launch email drive gave the campaign a strong start — 100 backers within the first two hours.
A US manufacturer whose innovative product we discovered on Kickstarter. We reached out to bring it to Japan, and an intensive pre-launch email drive gave the campaign a strong start — 100 backers within the first two hours.
CASE
OVER $60,000 ON THE FIRST WEEK! TOTAL SALES OF OVER $95,000!
Product：AIRLOOP
A US manufacturer whose product we found on Kickstarter. After an online meeting, we built a pre-launch email list of potential backers — getting the campaign off to a great start and sustaining strong momentum throughout.
A US manufacturer whose product we found on Kickstarter. After an online meeting, we built a pre-launch email list of potential backers — getting the campaign off to a great start and sustaining strong momentum throughout.
CASE
1,000 BACKERS IN THE FIRST 5 HOURS! FEATURED ON A POPULAR TV PROGRAM!
Product：bebird R1
A Chinese manufacturer, with whom we signed an exclusive contract online. Despite a tight window for both pre-launch and the campaign, we executed a focused plan with intensive advertising — drawing 1,000 backers in the first five hours. The product was even featured on a popular Japanese TV program on January 28th.
A Chinese manufacturer, with whom we signed an exclusive contract online. Despite a tight window for both pre-launch and the campaign, we executed a focused plan with intensive advertising — drawing 1,000 backers in the first five hours. The product was even featured on a popular Japanese TV program on January 28th.
CASE
OVER $100,000 ON MAKUAKE! IT’S GOING TO SURPASS TOTAL SALES OF INDIEGOGO
Product：SoloCano
A US manufacturer whose product we discovered on Indiegogo. After signing an exclusive agreement online, the campaign hit its funding goal within the first 10 minutes and surpassed $100,000 — now on track to exceed its original Indiegogo total.
A US manufacturer whose product we discovered on Indiegogo. After signing an exclusive agreement online, the campaign hit its funding goal within the first 10 minutes and surpassed $100,000 — now on track to exceed its original Indiegogo total.
WHAT DO WE DO?
We craft product stories that resonate with Japanese consumers — from positioning to messaging.
We plan and run targeted ad campaigns optimized for the Japanese market.
We build your product’s presence on the platforms Japanese backers actually use.
We analyze Japanese trends and buyer preferences to position your product right.
We guide your Makuake / CAMPFIRE campaign end to end, from strategy to launch.
We leverage our network and past backers to amplify your campaign’s reach.
Your dedicated manager handles page production, analytics, and daily operations.
We produce Japanese-localized copy, graphics, and video that convert.
Ready to bring your product to the Japanese market?
ABOUT US
Hideaki Otake
YUBIKEN GENERAL INCORPORATED ASSOCIATION
Carpe Diem Inc President & CEO
A leading authority on product sales-based crowdfunding in Japan and an official Makuake evangelist.
Hideaki has personally produced over 1,500 crowdfunding projects, raising more than ¥3.3 billion in total funding.
Key Achievements
- Trade Business: 17 years of experience running a successful trading company.
- Consulting: Over 14 years as an import business consultant in Japan.
- Official Partnerships: Collaborating with Makuake, CAMPFIRE, GREEN FUNDING and Wadiz (Japan’s Sole Global Partner).
- Awards:
Makuake Best Partner Award (2019)
CAMPFIRE Best Partner Award (2023, 2024, 2025) - Publications: Author of four business books with total sales exceeding 30,000 copies.
- Retail Partnerships: Trusted relationships with Amazon, Yodobashi Camera, Bic Camera, Hands, Loft, and others.
- E-commerce Expertise: Proven success on platforms like Amazon, Rakuten, and Yahoo! Shopping. Dedicated to driving innovation and success in crowdfunding and e-commerce in Japan.
Publication
Hideaki Otake’s official website
https://hideaki-otake.com/
YUBIKEN GENERAL INCORPORATED ASSOCIATION
942 WIN AOYAMA 2-2-15, MINAMIAOYAMA MINATO-KU, TOKYO
https://yubi-ken.com/
PARTNER
Kazuma Hayashi
SAATS Inc & ELITERS Inc. Founder & CEO
- Founder and CEO of SAATS Inc., a solution provider for eBay and Amazon merchants in Japan since 2008.
- Founder and CEO of ELITERS Inc., which helps international manufacturers enter the Japanese market — starting with crowdfunding and expanding into B2C and B2B sales.
- Cross-Border Trade Expert
- eBay Certified Consultant since 2010.
- Served as the exclusive distributor of TERAPEAK, the eBay analytics software, from 2009 until eBay acquired it in 2018.
- Has provided SAATS Commerce, a multi-channel listing and order management platform, since 2014.
- Published a book on how to start an eBay business.
- Has supported over 250 crowdfunding projects, leading negotiations with manufacturers on agreement terms.
SAATS Inc : https://saats.jp/
ELITERS Inc : https://en.eliters.jp/